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"While the public generally understands that cigarette smoking is dangerous, there are significant gaps in their understanding of all of the diseases and conditions associated with smoking," he said

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For an effective ban, menthol and all its analogues and derivatives should be completely prohibited in all tobacco-related products and accessories. Dr Ian Walker, Cancer Research UKs executive director of policy, said: Smoking is still the leading cause of cancer, causing around 150 cancer cases across the UK every single day, so the number of people continuing to smoke menthol-flavoured cigarettes is deeply concerning

Naturally, women will relate to the product better if a fellow female represents the brand, rather than if a Marlboro man is hawking his pack of smokes