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Globalization, Consumer Culture and Identity: The Middle Class in a Postmodern Society Philosophy and Philosophers the book captures the variousBook Details: Author: Palackal, Antony Publisher: Rawat Publications Language: English ISBN: 9788131603963 Pages: 206 Cover: Hardcover Dimensions: 8. 6 x 5. 7 x 1. 0 inches About the Book Globalization, Consumer Culture and Identity is a pioneering sociological study that delves into the evolving consumer behavior of the Indian middle class, with a special focus on Kerala. Drawing on original empirical research, the book explores how globalization and