Tata: The Evolution of a Corporate Brand Criminology Magic and mischief is in

Magic and mischief is in the air but if villainous Captain Hook has his way

the editors have built upon the success of the first by commissioning from the contributors a thorough updating to reflect the changes that have taken place in the last few years

Bidhu Master

EAN: 9780781723381

Tata: The Evolution of a Corporate Brand Criminology Magic and mischief is inAuthor: Witzel, Morgen Brand: Portfolio Edition: Latest Binding: hardcover Number Of Pages: 256 Release Date: 05 10 2011 Part Number: 9780670084067 Details: A series of high profile acquisitions, including Jaguar Land Rover and Corus Steel, together with the launch of the Nano (the world's first below US$ 2500 car), is set to change our perception of India's oldest andmost respected corporate brand. With a major international presence, in a variety of