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As the usage of e-cigarettes increased between 2012 and 2015, the accidental nicotine exposure rate increased by 1398.2% in the US [32]
However, how consumers process the information conveyed in these advertisements and how they respond to these fear-appeals at the subconscious level are still poorly understood (Lindstrom 2008)
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Led by Blaha, with financial support from the National Heart, Lung, and Blood Institute of the National Institutes of Health (NIH) and the Center for Tobacco Products at the Food and Drug Administration, the current study used data from the All of Us Research Program to explore whether e-cigarettes are linked to health problems like high blood pressure, diabetes, lung disease and heart conditions
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