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Fewer than one in 10 young adults in the UK smoked cigarettes in 2023 - down from a quarter of 18-24-year-olds 12 years earlier

What we found was a carefully executed plan to present IQOS as the future of tobacco, complete with luxury stores, ads in high-end magazines, and a billion-dollar investment in smoke-free products all designed to grow the market for nicotine with both new users and by keeping current smokers addicted to nicotine and using tobacco products

"If we find others, clearly we will be looking into it in a bit more detail and possibly contacting manufacturers to see what's gone wrong and hopefully put out advice." A spokesman for West Midland Ambulance Service said: "We were called just before 12:35 GMT