And the reason for this is that BAT is historically strongest in Europe in the value for money and the low segments of combustibles, which make the size of the prize for BAT particularly high to convert combustibles consumers to smokeless offers. Looking at the entire world, in three years BAT has turned the new category business from unprofitable to break-even: And now, as Soraya Benchikh, CFO, points out, the new categories business is profitable: And by H1 2024, new category contribution had already reached 8%, as we announced in our first half results. Unsurprisingly, she can say: The transformation is working. Because: New Categories are more than offsetting the decline in combustibles and they are further driving superior profit growth
Operating Temperatures: 32F-104F Operating Relative Humidity: 20-85% Overload Protection: internal fuse (non-replaceable) Dimensions W x L x H (in.): 6.75 x 2.75 x 1.25 *Check the power requirements of your 12V device and be certain that it does not exceed 10 amps (120 watts) prior to plugging it in to the AC to DC 10 Amp Power Adapter
Tight packs equal more sweetness
In the pop-up museum, we test new programmes, activities, and forms of community engagement
