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In the aggregate, the experience of menthol bans in the real world, as opposed to forecasts about them, is that the bans have minimal effects on tobacco consumption but do engender unintended consequences, even in markets where menthol is relatively unpopular

A 30-foot-tall (9-meter-tall) cigarette butt was dropped in the middle of Trafalgar Square, London, on April this year, by the Keep Britain Tidy campaign run by the charity ENCAMS, in protest against cigarette butt littering

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Price has been part of that strategy as well, with menthol cigarettes often being priced lower and more often discounted in African American neighborhoods