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A while back, I did a piece about the history of product placement in movies (the truth is that it goes back waaaaaaaay further than you might think), but the fascinating thing is that the cigarette industry really didn't start spending a good deal of money on product placement in films until the 1970s for one very simple reason - up until that point, they didn't HAVE to, as the film industry was doing a wonderful job promoting cigarette usage on its own, so there was little reason to actually try to PAY the filmmakers to include cigarette imagery when smoking in films was ubiquitous

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