Footfall from tobacco sales decreased by nearly 40% in small retail outlets between 2015 and 2022, while retail profit margins for tobacco products are around 8.5%, compared to 37% for vapes
The Foundation is headed by Derek Yach, a former World Health Organisation (WHO) official who worked on the groundbreaking global treaty to tackle smoking, the Framework Convention on Tobacco Control (FCTC)
Third-party testing ensures legal compliance and purity, outperforming generic brands
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