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Numerous studies have shown that e-cigarettes can be an effective tool for switching from smoking, with many users reporting success in reducing or eliminating their use of traditional cigarettes
For example, the popular disposable e-cigarette brand Puff Bar marketed its product during the pandemic as a way to stay sane, advertising it as the perfect escape from back-to-back zoom calls, parental texts, and WFH stress. In addition to supporting research that positions cigarettes as a way to self-medicate and using stress relief themes in marketing, the tobacco industry has even gone so far as to give away cigarettes to psychiatric facilities
Premium tier (AED 175190): Camel and Parliament represent the higher end, often chosen for their international brand positioning and distinct blend profiles
Ever-stricter regulation and a growing awareness of health risks have seen smoking rates fall in some markets
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