In Canada in 2012, the mean age at which ever-smokers, age 25 and over, smoked their first full cigarette was 16.4, with 95% of respondents reporting between ages 9 and 25 (Canadian Tobacco, Alcohol and Drugs Survey, Statistics Canada, unpublished data, 2015)
These cigarettes are marketed to consumers as a celebration of smoking without the head-rush: Between the tobacco-like taste and smell of the Beyond Tobacco base material, the sight of smoke, the crackling sound of TAAT burning, and the physical sensations of inhaling and exhaling as well as flicking ashes, no detail has been overlooked in creating a satisfying experience for smokers. Just as the hemp has been modified to maintain and reinforce the distinctive tobacco smoking experience, the marketing is designed to maintain and reinforce the iconoclastic imagery of cigarette smoking
It would speak volumes if it were true
In the United States of America about 500,000 deaths per year are accredited to smoking-related diseases and a latest study projected that as much as 1/3 of Chinas male population will have significantly reduced life-spans due to smoking
