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doi:10.1007/s00038-015-0769-5

The Associated Press reports that the American Heart Association, American Lung Association, American Cancer Society, Legacy, and Campaign for Tobacco-Free Kids are spearheading a complaint to at least two state attorneys that the Camel Crush cigarette ads, which were recently published in 24 major magazines, may be openly disregarding the Tobacco Master Settlement Agreement by enticing teenagers

Packed with carefully selected tobacco, each cigar is flawlessly crafted to perfection, offering a smooth and even burn that leaves a pleasant aftertaste no matter what flavor you try

The first experimental factor was the claim that appeared at the top of the ad: organic tobacco, natural tobacco, additive-free tobacco, light tobacco, or regular tobacco. The second experimental factor was whether the ad had a disclaimer or not where the disclaimer matched the claim (ie, [Claim] does not mean a safer cigarette.)