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These products, in addition to the filtered cigarettes the industry had introduced in the 50s, gave the perception of being safer and were marketed with implied promises of reduced risk to health. This 1976 Philip Morris ad, for example, boasted the headline, Twelve year effort ends with unprecedented flavor in low tar smoke. The ad promoted the cigarettes enriched flavor while claiming it delivered the lowest tar levels in smoking today. A BAT document from 1977 revealed the industrys motivations: All work in this area should be directed towards providing consumer reassurance about cigarettes and the smoking habit
2,3,12 In addition to the 2017 ASA guidelines, newer studies and protocols are improving patient satisfaction, minimizing patient dehydration and electrolyte disturbances, and incorporating enhanced recovery after surgery factors into a better patient experience
The parent who has to take on more work may also be less available to the children