Secondary outcomes There was no clear evidence of a difference in post-intervention scores of heaviness of smoking (mean difference = 0.30, F (1,72) = 1.263, p = 0.27, motivation to stop smoking (mean difference = 0.46, F (1,72) = 2.012, p = 0.16) or autonomy over smoking (mean difference = 0.25, F (1,72) = 0.042, p = 0.84) between study arms with adjustment for the same measures taken at baseline (Table 2)
In 2006, as a world top-tier brand and the only tobacco brand, it was invited to exhibit at the "World Top Life Experience China Summit"
Plaintiffs don't actually have to show that much confusion in order to demonstrate that advertising is misleading
Conclusion & Next Steps Tobacco stains form when tar and oxidized nicotine bond to tooth enamel, creating yellow-brown discoloration that deepens over time