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But the companys most successful and long-lasting marketing strategy played up the supposedly therapeutic, healthier aspects of smoking menthols, suggesting that they were somehow less irritating than standard cigarettes

But health professionals and campaigners say no further proof is needed, citing a systematic review of studies from Stirling University that was prepared for the government's own consultation

[1] [2] The company was sold to Juul Labs in 2018 and closed down, after which its British distributor revived and has since continued to market V2

And so I, I feel like I definitely sucked for a really long time