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Yet, more than half of the countries, particularly in African and the Eastern Mediterranean Region, experienced a significant increase in tobacco users during this period.1 2 This increase is attributed largely to population growth and the tobacco industry interference that undermines tobacco control efforts and ensures tobacco products remain affordable and accessible.3 Popular industry tactics include aggressive marketing targeting vulnerable populations and lobbying against effective tobacco control policies such as higher taxes on tobacco products

You need a villain to add some complexity to the mix

It is better not to smoke at all, not one cigarette and not two, she says

Big Tobacco continued its practice of product placement