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At 3.25" long, they feature red tips that simulate the glow of a burning cigarette, making them perfect for actors' cigarettes in films or theaters without the health risks

By promoting Marlboro as both an ideal product for the common men of America, and for the health-conscious devotees of a featured high-profile athlete, Philip Morris uses contradicting advertising methods and rhetorical strategies to popularize Marlboro among both social statuses

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That combination of sangfroid and swagger established a new way for rappers to self-present, maintaining street credibility while pursuing both pop success and a more audacious kind of crossover, from performer to executive to tycoon