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In 2017, British American Tobaccos market share represented sales of 5.4 billion cigarette sticks, Imperial Brands market share represented 4.3 billion sticks, and Philip Morriss market share represented 4.0 billion sticks
Not the full quid Originally a British phrase, this has been adopted by Aussies around the time Australia stopped adopting English currency
JO: When we started launching this product a few years ago, up front we put out what we call the good conversion practices, which set the rules for all our personal brand retail, etc., on whom this product is for