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[17] Several other, less important, marketing vehicles were employed, such as the Virginia Slims Book of Days (a day timer/calendar book), fashion shows and an extensive line of products, apparel and accessories

The companies agreed on July 15 that as part of the overall deal, they would sell the Kool, Salem and Winston cigarette brands from Reynolds and Maverick from Lorillard, as well as Lorillard's U.S

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- 28% of UK smokers thought that 'light' cigarettes were less harmful than regular cigarettes