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Together, these organizations, along with many important others,have made me more than prepared to fight Big Tobacco

Companies can carve out their economic moats in a variety of ways: by having high switching costs, through strong brand identities, or by possessing economies of scale, to name just a few

Moreover, trade liberalisation can enhance competition among tobacco firms, and in the quest by these firms to increase demand for their products, they may end up reducing the prices of their products as well as increasing advertisement and branding

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