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"There are a lot of smokers out there who are looking for less risky alternatives to their cigarettes, but who find it difficult to give up tobacco altogether," he says, noting that cigarette smoking decreased in Sweden as snus use increased

Since 1965, when smoking rates were near their highest, with 42 percent of adults inhaling the toxic chemicals, secondhand smoke exposure has gone down

Companies are continuously expanding their flavor portfolios to meet diverse consumer preferences and regional tastes, which has helped increase product differentiation in an increasingly competitive market

An advertising campaign ensued that exploited ideas of liberation, power and similar values to recruit women as consumers