In the United States, tobacco control legislation reaches almost ridiculous heights, but so far there has been no US law forcing tobacco companies to print graphic health warnings with blacked hearts, rotten lungs, yellowed teeth, etc, on cigarette packaging, on the grounds that such health warnings totally deviate from the scientific manner of disseminating truthful information, arbitrarily exaggerate negative impacts of cigarette smoking on health, and excessively play up unbalanced anti-tobacco passions, which seriously affects legitimate rights and interests of tobacco companies and consumers
Gifford (2010) Suing the Tobacco and Lead Pigment Industries , p.15 quotation: ...during the early twentieth century, tobacco manufacturers virtually created the modern advertising and marketing industry as it is known today
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Cigarette carton packaging is designed to protect the product during transportation and storage