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It absolutely could not be any better, he says

Kumar told CBS New York that the pouches are "marketed as being products that can help you quit smoking," but said that experts "have no data to substantiate that." Philip Morris International told CBS News it has not marketed the product for smoking cessation, and says all of its products "fully meet and exceed the regulations governing the industry." "Our marketing practiceswhich prohibit the use of social media influencersare focused on preventing underage access and set the benchmark for the industry

Disposable e-cigarettes followed with a 33% share, propelled by convenience, affordability, and rapid adoption among younger demographics

This is particularly the case for young people who are taking up e-cigarettes without having smoked before. Isabel Saraiva, former chair of the European Lung Foundation, who sadly passed away in 2024, previously commented: As an ex-smoker, I understand that it is tempting for people, who think that it will be easier to stop smoking by substituting cigarettes with e-cigarettes