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Increasing numbers and volumes of illicit white brands, growing counterfeit volumes and lower non-EU illicit inflows all support law enforcements view that EU illicit manufacturing is increasing at the expense of illicit imports. KPMG estimated that in 2018 EU manufacturing could have accounted for up to 5bn of EU counterfeit consumption in 2018, meaning that the majority of counterfeit cigarettes consumed were of EU origin

Higher margins With demand for lower-priced tobacco alternatives showing no signs of slowing, the competitively priced Ploom X Advanced bundle offers value for money within the heated tobacco category

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IZY unveiled a magnetic suction e-cigarette at the trade show