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This was undoubtedly a good way to win the hearts and minds of Chicagos notoriously hard drinking press corps

"I think its important to equip people with the education and information and so like, Im not going around saying 'smoking is bad, stop smoking.'" Instead, Mondy said he hopes the research he provides will lead people to make an informed decision on whether they want to quit smoking or "keep buying from these companies that benefit from black death." Learn more about the tobacco industry's targeted campaign on the black community with "Black Lives/Black Lungs" and watch the video above.

In the past three years, the British tobacco company suffered a decline in domestic sales amid tougher competition with the domestic tobacco giant KT&G Corp

The slim size is tailor-made for the skinnier cans of White Claw, Truly, or even Red Bull