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The warnings and often gruesome, full-colour images of the consequences of smoking, such as mouth cancer and gangrenous toes, would cover 75 per cent of the packs' front

I wont wait as long as Father did

And I think we were doing very well with that approach, until quite recently. E-cigarettes for years were predominantly used as a cessation tool or by former smokers who had started using nicotine again, Jackson said

Its going to be tough, because the industry is desperate for new markets, but I think we will see plain packaging in many more countries over the next decade. READ MORE: Breaking the habit Chinas deadly smoking addiction Tobacco companies say plain packaging laws breach international regulations for trademarks and, along with the case in Singapore, the Australian government is also still facing challenges within the World Trade Organisation