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Is it time to stop the practice of giving meaningless odds ratio victory data over placebos that don't qualify to be defined as placebos, or pretending that NRT study participants - often using nicotine-laced placebo devices - have the same odds of quitting as real-world quitters
Today, tobacco companies market menthols as cigarettes to smoke daily, rather than as occasional-use cigarettes as in their original release
And these technologies could transfer across alcohol, food, and tobacco lines
2011, Foulds J, Veldheer S, Berg A: Electronic cigarettes (e-cigs): views of aficionados and clinical/public health perspectives
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