a 65% Mauritius (40%, 90%) b 60% Paraguay (60%, 60%) 60% Australia (30%, 90%) 60% New Zealand (30%, 90%) 60% Cook Islands (30%, 90%) 56% Belgium (48%, 63%) c 56% Switzerland (48%, 63%) c 52% Finland (45%, 58%) c 50% 19 countries/jurisdictions Pending: 80% Uruguay (80%, 80%) 65% Mexico (30%, 100%) For the package front (the front is more important because it is seen more often than the back), 2 Paraguay has the largest warning at 60%
Can trigger comas and suppress breathing
Of relevance to this discussion, those who were Marlboro brand smokers, verified by presenting their own packs to investigators, were less likely to correctly recall the warning label than smokers of other brands
By keeping your packaging innovative and relevant, you can maintain a competitive edge in the market