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Implying or inferring to a specific racial group like African Americans that this [menthol cigarettes] is part of the accouterment for being a successful individual in the Black community. This type of branding practice presents a messy, moral dilemma for companies, Reed said, because theyre attracted to these different communities because theres money there. A ban on menthol cigarettes may help reduce the number of tobacco-related deaths over time

Pleasant Aftertaste The aftertaste often determines whether a cigarette becomes a favorite

Gilman SL, Zhou X (2004)

These factors raise the odds of having a heart attack