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Newport: The Refreshing Taste of Menthol Newport is the runaway leader in the US menthol cigarette category, with roughly 12-13% of the total cigarette market on its own and the dominant position in menthol specifically

Occupational Safety and Health Administration (OSHA)

Nicotine can harm the adolescent brain, which continues to develop until about age 25, impacting learning, memory and attention

These brands utilized striking graphics, vivid colors, and elegant typography on their boxes to differentiate themselves in a competitive market, turning the boxes into works of art that consumers began to admire and collect