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In a 1962 internal document from Hill and Knowlton, a PR firm that promoted the tobacco industry, Friedman was included in a list of "serious workers in their respective fields who have not appeared as protagonists in the debates on tobacco and health." For the next few decades, the two psychologists' work appeared in leaflets, films, and press releases produced by the Tobacco Institute for the public
Higher Carbon Monoxide and Vascular Impairment The average age of participants was 45 years and 72% were women
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The reaction may also point to a broader shift in branding
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