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McKinsey only stopped helping tobacco companies like Altria market their killer products LAST YEAR, 57 years after the US Surgeon General told the world that smoking is linked to lung cancer, years after smoking had been banished from public spaces (2/x) Here's a grab from a slide deck McKinsey prepared for Altria around 2016, showing a mock-up of an iphone app for a loyalty program for Marlboro cigarettes

Accidental swallowing of snus does not pose a particularly high risk because the amounts of harmful substances are lower than in cigarettes

However, after a change of government, these measures were repealed in full before they came into force

WHO Technical Report Series (World Health Organization, 2009)