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Spurgeon insisted that his use of tobacco was a small matter

I do feel heartened at the increasing number of occasions when I go to a movie and see a pack of cigarettes in the hands of the leading lady, Hamish Maxwell, then president of Philip Morris, told a marketing meeting in 1983, adding, We must continue to exploit new opportunities to get cigarettes on screen and into the hands of smokers. Such marketing has been phenomenally powerful, not only at creating new smokers but at manipulating reality

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