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According to the Edelman Barometer special report, Brands Amidst Crisis: The role of brands in reflecting the consumers desire to be viewed as a tastemaker or trendsetter has decreased 9% Up 38% is spending time with family 86% of consumers expect brands to solve both societal and personal problems, including proper treatment of employees and making product in a domestic market The only values more important than trust to consumers are price and quality Because consumer behavior is in flux, its never been more important to ensure internal and external values and communications align

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