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National Vital Statistics Reports, 2016;vol 65: no 4

[35] [36] [37] Winston and additive-free claims [edit] In September 2015, the US Food and Drug Administration (FDA) warned ITG Brands, the makers of Winston cigarettes, that labeling the product as "additive-free" violated federal law because the claim implied that the cigarettes were safer than other brands

As previously mentioned, research from the charity Action on Smoking and Health (ASH) found that a shocking four in ten smokers in Great Britain wrongly think vaping is as harmful, or even more harmful, than smoking

In 2020 Philip Morris Internationals main rival, British American Tobacco, announced that it, too, would move away from the cigarette business and concentrate instead on switching smokers to newer products it described as posing a reduced risk, such as its Vuse vaping device