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However, as the tar-and-nicotine content continues to be reduced in cigarettes generally, it may well be that the habituating effect of cigarette smoking will be somewhat reduced, and, to the extent that this is so, the industry will have to work increasingly hard to maintain the ratio it seeks between over-all sales and the expanding population

That is 98% of those in the study who developed cancer

Of those who viewed the fake-warning blu ads that were part of its Something Better campaign, 27 percent of the participants said that positive warning was the most memorable part of the ad, and about 19 percent of them were able to repeat what it said

Across the 12 FGDs that regrouped from the original pack groupings, four packs featuring flavor and/or bold, contrasting colors were moved from the unappealing to the appealing group (Figure 2)