The headline number was strong, but one detail stood out above all else: IQOS, Philip Morriss heated tobacco device, surpassed Marlboro to become the number-one nicotine brand by volume in the markets where both compete
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Marketing manager Douglas Kim says that he expects the line to span about 200 people throughout opening day, but that crowds should level out by Friday, April 25
So, say goodbye to the cigarette smell and embrace clean, odor-free clothes.