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That is why this article compares products, not just slogans

Its helpful to learn that pictorial warnings were much more effective than text warnings, even after accounting for reactance. The key takeaway, according to the study co-authors, is that pictorial warnings increase quit attempts by eliciting negative reactions and by keeping the risk message vividly placed in smokers minds over time

The reason for such product innovation was highly correlated to Mao Zedong's death as with the passing away of the chairman in the late 70s, sales too began to fall

Its adult daily smoking rate fell from 22.3% in 2001 to 14.7% in 2015