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Taste ratings at this stage of the experiment, where participants are blind to the pack the cigarettes originated from, will be compared to taste ratings completed when participants know whether the cigarettes are from a branded or plain pack at Test Day 2

Modified case scenario The Modified Case scenario reflected a future state in which we assessed potential changes to the Base Case due to market authorization of on

Box breathing is an example of an exercise to ease stressful feelings (instructions below)

This means that you are more likely to take more puffs and inhale harder if you reduce the number of cigarettes per day