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Past 30-day cigar smoking prevalence for Black Americans ages 21+ increased from 6.7% in 2002 to 8.6% in 2019 despite declines in cigar smoking prevalence among their White and Hispanic American peers, according to analysis of data from the National Survey on Drug Use and Health

Scientists have found that simply watching movie stars take a drag on a cigarette is enough to spark a pattern of activity in smokers' brains that mirrors the act of lighting up

(Source: World Health Organisation) Yet, there is limited awareness on the disease and far less research on medication and treatment options

IQOS has gone through robust scientific assessments, including, to date, 18 non-clinical and 10 clinical studies involving thousands of participants