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To quote Marlboros own internal pep reel: For every person that makes the team, there will be another million who get the gear. Philip Morris International spent almost $200 million on the initial promotional plan behind Adventure Team, and in the words of Ellen Merlo, PMIs then-VP of Corporate Affairs, this promotion is if not the most successful, one of the most successful promotions ever run in the package-goods industry. More than 14 million Adventure Team items including Patagonia-inspired fleeces, winter parkas, and yes, even lighters were ordered by consumers

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ABC News' Sony Salzman contributed to this report.

Larger packs are in stronger, slightly larger boxes or cartons to protect the cigarettes