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Through extensive surveys and focus groups, involving over a thousand smokers, Pantone 448 C was consistently described with terms like "dirty," "tar," and "death." Over the period studied, cigarette sales decreased by 7.5%, demonstrating the power of color in demarketing efforts
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But a wave of state and city smoking bans for indoor spaces, including offices, restaurants, and bars, have also made it increasingly inconvenient for existing smokers to light up outside the home
By selecting upgrades carefully, manufacturers can ensure their machinery remains reliable, efficient, and capable of producing a product that meets the highest standards of quality and compliance
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