These products deliver a steady stream of nicotine to your body to assist with cravings while you tackle psychological addiction
The campaign featured sailors, sea captains, pilots, weightlifters, war correspondents, scientists, and farmers, alongside the slogan-turned-jingle: You get a lot to like with a Marlboro filter, flavor, flip-top box. Rather than using professional models, the agency took a more straightforward approach and cast men who embodied what Burnett described as masculine confidence: We shunned slick professional models, so familiar in cigarette advertising, as well as testimonials
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So if the government isnt going to make a habit that is a massive public health risk illegal (and I think the drug war shows why that might be a bad idea), the least it can do is strongly discourage the habit