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Electronic cigarettes are winning over smokers -- and tobacco companies -- so quickly that some analysts predict the battery-powered newcomer could come out on top of traditional cigarettes within a decade

To reach the customer directly, build a relationship, and eliminate the intermediates in between many companies have been expanding into the D2C channel or offering their product through a third-party website

Dont mix different battery brands, use new and old batteries together, or use batteries with different charge levels

From a corner of the room comes the voice of director Scott: "Cut." After eight takes, he is happy