inspire consumers
Reconciliation of revenue by product category to revenue by product category at constant rates of exchange (2025 - 2024) For the year ended 31 December 2025 2024 Group Reported m vs 2024 % Impact of exchange m Reported at cc m Reported at cc vs 2024 % Reported m New Categories: Vapour 1,542 -10.4% 31 1,573 -8.6% 1,721 HP 914 -0.7% 16 930 +1.0% 921 Modern Oral 1,165 +47.4% 5 1,170 +48.0% 790 Total New Categories 3,621 +5.5% 52 3,673 +7.0% 3,432 Traditional Oral 1,043 -4.5% 30 1,073 -1.7% 1,092 Combustibles 20,201 -2.3% 686 20,887 +1.0% 20,685 Other 745 +13.2% 36 781 +18.7% 658 Revenue 25,610 -1.0% 804 26,414 +2.1% 25,867 Note: cc: constant currency measures are calculated based on a re-translation of the current years results of the Group at the prior years exchange rates and, where applicable, its geographical segments or product categories
Some CADR methods do not measure purification performance in a realistically-sized room
Main Switch & LED VoltmeterQidoe cigarette lighter splitter has a main power switch with an LED voltmeter that controls all lighter sockets and 4 USB ports
