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Consumers will want to engage in an experiential way with cannabis brands and it wont be at cannabis events exclusively, consumers will expect to see cannabis brands in all the same places they see alcohol brands, even if sales and sampling arent available, which means experiences will need to be multi-sensory and strongly personal

Alec Bradleys Connecticut, with its Honduran wrapper and Honduran core, is often singled out as a great option for new smokers who want something still mild-medium but a touch spicier and more complex

Assess quality assurance protocols from potential suppliers

While this may seem straightforward, there are a number of subtleties that affect the outcome