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It said a telephone survey by an independent pollster showed that 73 per cent of the women respondents in a canvas of 10 major cities asserted that they thought women would rather be thin and rich than young and energetic or mature and intelligent, thus confirming to the manufacturers satisfaction the validity of the SILVA THIN cigarette advertising theme. TOBACCOThe International Weekly, September 4, 1970, page 16 Wear a cigarette VIRGINIA SLIMS introduces the fashion collection thats FREE with proofs of purchase Hot Fashions And Special Savings Inside (3 pages) Sunday newspaper advertising insert by Philip Morris Inc

At last, without a word, he beckons for a drag

Why the puff count on the box is a red herring This is the part that confuses almost everyone

[25] In the scene that introduces Gorodish, the colours used in the set were picked to complement those of the Gitane packets