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The study, Influence of Natural American Spirit Advertising on Current and Former Smokers Perceptions and Intentions, recently published in Tobacco Control, indicates that the claims made in NAS advertisements lead current and former smokers to believe the company offers a healthier product
doi: 10.1136/tc.2006.019638 [DOI] [PMC free article] [PubMed] [Google Scholar] 12.DSilva J, OGara E, Villaluz NT
The TNCO values that are determined in the test therefore do not provide an insight into the harmfulness for smokers
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