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Association between initial use of e-cigarettes and subsequent cigarette smoking among adolescents and young adults

All forms of tobacco advertising and promotion are banned by law

Yet, a variety of resources are available to teens and adults who want to obtain flavors that range from online videos demonstrating how to add flavors or make your own liquids, to social media networks and websites that make it easier for people to obtain unregulated products off the streets or from foreign countries

Several states have investigated its marketing practices, and in September 2022, Juul was ordered to change its advertising strategies and will pay a $438.5M settlement to cease investigation into its marketing to underagers. (Most of the money will go toward nicotine cessation and prevention programs)