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For current electronic cigarette users, emphasizing cessation benefits (gain-framed) proves more effective, while for non-users, emphasizing usage risks (loss-framed) shows greater impact 25,33
Create endless combinations of names, initials, specialized career fields, work & play combos, company acronyms, significant numbers, or favorite activities
Have nicotine replacement products like nicotine gum and patches ready on hand if you plan to use them
It allowed him to draw pretty circles in the air to illustrate a point he was making, or to throw up a smokescreen like the Wizard of Oz
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